How Many Views Should I Buy?
How many YouTube views is good?
It’s a tough question, “How many YouTube views should I buy” is asked by many of our customers.
Everyone wants their video seen by as many people as possible, but you don’t want to go too far …
The answer depends on three factors:
- How many views similar videos have
- What your goals are for your video
- How much engagement your video has
1. How many views do similar YouTube videos have?
Take a few minutes and bookmark a few videos that are in the same category (or share the same style) as your video.
Once you’ve checked out a dozen or so, quickly total the amount of views and divide by the number of videos.
Don’t buy any more than the average number of views that a popular video gets in your category
If your video is good enough to be the best video in your category, you should make sure you get over the line without boosted exposure.
Especially when starting out, you won’t benefit from too many views too quickly – unless you’re going for an all-out viral in which case you need as many views as possible immediately.
Research says you only have 2-4 days to make the most of the initial viral spread.
In most cases, what people want and need is to have a decent amount of views to inspire potential viewers that this video is proper, and worth watching.
Once the search engines grab onto the video and its keywords and tags, and people are liking it and leaving the odd comment here and there, you may like to add more views to take it to the next level, perhaps even take control of the category by hitting the lead and staying there.
2. What are your goals for your YouTube video?
GOAL: Viral Video
If you are creating and attempting to let fly with an all-out viral video, then as soon as you have uploaded you need to open a can of viral whoop-ass.
Your primary goal is to get into YouTube’s “Today’s most watched videos” which will propel you to the heights you’re looking for.
Thus, your overall campaign needs to go all out immediately once you’ve uploaded the video – blogs, social media embedding, targeted ads, boosted exposure etc.
Research has shown that viral sharing takes place mostly in the first three days of viral activity, so if your goal is virality and you have the content to achieve it, don’t hold back and be quick.
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GOAL: Channel Success
For long-term success of your video for sales or channel success, stick to the average views rule mentioned earlier, and when you boost the video for the second time remember the video Tag rule …
Take advantage of the extra power that tags have in the beginning … During your first boost, use unique tags such as your last name, company name, and any original keyword and do it across all your videos.
This helps your overall channel achieve more views, and is most likely to cement you some new subscribers, as well as stronger engagement – you are taking advantage of the passionate viewer who’s highly interested in your content and wants to watch multiple videos that you have on offer.
Then, once your boosted video slows down a little, dig in for the long-term by changing your tags to key search words that will get people discovering your video in the YouTube search results. Then give your video that second, smaller boost after a few days.
This will steady it out and can often see your video listed on the first page of search results.
Don’t forget to follow our Video Optimisation Tips too!
3. How much engagement does your YouTube video have
Simply put, if you have hardly any Likes and no Comments perhaps you should evaluate how and in what context your video is being watched.
Some videos are watched almost exclusively on mobile and/or by users who are not logged in, so Comments and Likes are few and far between.
Again it depends on your goals, but whatever the case you should have your video open for Comments are be trying to encourage people to interact with you and others on YouTube – it can certainly help search engines rank you higher in the results.
Add your thoughts below!
Share your reasons for buying YouTube views, or your reasons for not buying YouTube views, and what your thoughts are on it all, we welcome any and all respectful discussion …